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Gimme 5: What to Expect from 5G Wireless Networks

Rumbles from La Rambla If you are even remotely associated with the telecom and tech industries, you will know that this is the week of Mobile World Congress (MWC). No time for gazing at Sagrada...

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The Foreseeable Consequences of #NetNeutrality

The FCC has taken a firm stand on Net Neutrality, making it clear that internet providers cannot sell access to “fast lanes” on their networks. The news media and other consumer advocate talking heads...

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Measuring the Value of Sponsorships

The high impact but oft-forgotten area of brand research Nearly 20 years ago, I worked with a global CPG corporation that owns some of the world’s most well-known liquor brands. In addition to...

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Health Tracking May Mainstream Demand for Smartwatches

By the time this is published, it is very likely that I will have pre-ordered my Apple Watch. It will be tough to decide between the relatively modest Sport version, or its big sister, simply named...

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Market Research Musings from a Cord-Cutter Newbie

Nearly a year ago, my life changed drastically when a tornado destroyed my family’s home. We moved into an apartment while we rebuilt and had many decisions to make, including whether to keep our home...

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Mobile Financial Services & Our 24/7 Online Culture

Last night I was reading a report by the Federal Reserve about consumers and mobile financial services. The Federal Reserve has been conducting an annual survey on the adoption and use of mobile...

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New Research Study Reveals HealthTech Trends & Benefits

In our technology-driven world, we often hear warnings about excessive screen time and suggestions to regularly “unplug” to mitigate the negative health effects of being continually connected. The...

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Protecting Your Brand in an Era of Data Breaches

Massive data breaks involving financial and personally identifying information are becoming commonplace, a frightening trend that is earning increased attention from consumers. Given the heightened...

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Market Research is Killer App for Omnichannel Marketing

Announcing Market Strategies’ Omnichannel Brand Index Omnichannel marketing—the use of multiple channels in a customer’s shopping experience—has developed at a furious rate as brands develop their...

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I’ll Take My TV A La Carte, Please!

The buzz around picking your television packages a la carte in the future is getting louder. As a consumer, would you prefer to pick and choose the channels you watch, paying for only what you want, or...

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Hacking for Good

The day hackers became the ‘good guys’    Our Tech and Telecom divisions at Market Strategies have done quite a bit of research into the burgeoning phenomenon of hacking, and a few months ago I penned...

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Why do dissatisfied customers stay with their wireless carrier?

Editor’s Note: This is the first post of a three-part blog series that examines how changes in the wireless industry have led to commoditization and what carriers must do to truly differentiate....

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To Contract or Not to Contract

Editor’s Note: This is the second post of a three-part blog series that examines how changes in the wireless industry have led to commoditization and what carriers must do to truly differentiate....

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Hold the Phone!

Not Everyone Hates Contracts    Editor’s Note: This is the third post of a three-part blog series that examines how changes in the wireless industry have led to commoditization and what carriers must...

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Santa Baby, Please Bring Me Some Cash…or Perhaps a Laptop

Recently I was listening to the incomparable Eartha Kitt singing her signature 1953 holiday tune “Santa Baby,” and I was marveling at the audacity with which she asked Santa for some pretty outrageous...

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Telecommunication Market Research: Syndicated vs. Proprietary

Most market research firms specialize in syndicated or proprietary (i.e., custom) research. Depending on the firm’s offerings, account reps usually give one-sided justifications why their approach is...

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Net Neutrality: Fast Lanes vs. Free Lanes

Editor’s Note: This is round one of Point-Counterpoint, a new blog series that pits two feisty telecom experts against each other in the ultimate industry showdown. Let’s get ready to...

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An Elegy for Paranoia

The year was 1998. I was wrangling a group of blunt, possibly undercaffeinated IT directors through an early-morning focus group in New York City. In the waning minutes of the session, I turned the...

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Will content providers hold telecom carriers hostage?

A few weeks ago, I wrote a Point-Counterpoint article with my good friend, colleague and sparring partner, Paul Hartley, which focused on fast lanes, free lanes and net neutrality. Interestingly, this...

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What Modern Romance Can Teach Us About Generational Research

I was recently inspired by Aziz Ansari’s book Modern Romance—a well-researched, insightful look into the rapid changes in modern social life: meeting, dating, coupling, cheating, uncoupling. His book...

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