Gimme 5: What to Expect from 5G Wireless Networks
Rumbles from La Rambla If you are even remotely associated with the telecom and tech industries, you will know that this is the week of Mobile World Congress (MWC). No time for gazing at Sagrada...
View ArticleThe Foreseeable Consequences of #NetNeutrality
The FCC has taken a firm stand on Net Neutrality, making it clear that internet providers cannot sell access to “fast lanes” on their networks. The news media and other consumer advocate talking heads...
View ArticleMeasuring the Value of Sponsorships
The high impact but oft-forgotten area of brand research Nearly 20 years ago, I worked with a global CPG corporation that owns some of the world’s most well-known liquor brands. In addition to...
View ArticleHealth Tracking May Mainstream Demand for Smartwatches
By the time this is published, it is very likely that I will have pre-ordered my Apple Watch. It will be tough to decide between the relatively modest Sport version, or its big sister, simply named...
View ArticleMarket Research Musings from a Cord-Cutter Newbie
Nearly a year ago, my life changed drastically when a tornado destroyed my family’s home. We moved into an apartment while we rebuilt and had many decisions to make, including whether to keep our home...
View ArticleMobile Financial Services & Our 24/7 Online Culture
Last night I was reading a report by the Federal Reserve about consumers and mobile financial services. The Federal Reserve has been conducting an annual survey on the adoption and use of mobile...
View ArticleNew Research Study Reveals HealthTech Trends & Benefits
In our technology-driven world, we often hear warnings about excessive screen time and suggestions to regularly “unplug” to mitigate the negative health effects of being continually connected. The...
View ArticleProtecting Your Brand in an Era of Data Breaches
Massive data breaks involving financial and personally identifying information are becoming commonplace, a frightening trend that is earning increased attention from consumers. Given the heightened...
View ArticleMarket Research is Killer App for Omnichannel Marketing
Announcing Market Strategies’ Omnichannel Brand Index Omnichannel marketing—the use of multiple channels in a customer’s shopping experience—has developed at a furious rate as brands develop their...
View ArticleI’ll Take My TV A La Carte, Please!
The buzz around picking your television packages a la carte in the future is getting louder. As a consumer, would you prefer to pick and choose the channels you watch, paying for only what you want, or...
View ArticleHacking for Good
The day hackers became the ‘good guys’ Our Tech and Telecom divisions at Market Strategies have done quite a bit of research into the burgeoning phenomenon of hacking, and a few months ago I penned...
View ArticleWhy do dissatisfied customers stay with their wireless carrier?
Editor’s Note: This is the first post of a three-part blog series that examines how changes in the wireless industry have led to commoditization and what carriers must do to truly differentiate....
View ArticleTo Contract or Not to Contract
Editor’s Note: This is the second post of a three-part blog series that examines how changes in the wireless industry have led to commoditization and what carriers must do to truly differentiate....
View ArticleHold the Phone!
Not Everyone Hates Contracts Editor’s Note: This is the third post of a three-part blog series that examines how changes in the wireless industry have led to commoditization and what carriers must...
View ArticleSanta Baby, Please Bring Me Some Cash…or Perhaps a Laptop
Recently I was listening to the incomparable Eartha Kitt singing her signature 1953 holiday tune “Santa Baby,” and I was marveling at the audacity with which she asked Santa for some pretty outrageous...
View ArticleTelecommunication Market Research: Syndicated vs. Proprietary
Most market research firms specialize in syndicated or proprietary (i.e., custom) research. Depending on the firm’s offerings, account reps usually give one-sided justifications why their approach is...
View ArticleNet Neutrality: Fast Lanes vs. Free Lanes
Editor’s Note: This is round one of Point-Counterpoint, a new blog series that pits two feisty telecom experts against each other in the ultimate industry showdown. Let’s get ready to...
View ArticleAn Elegy for Paranoia
The year was 1998. I was wrangling a group of blunt, possibly undercaffeinated IT directors through an early-morning focus group in New York City. In the waning minutes of the session, I turned the...
View ArticleWill content providers hold telecom carriers hostage?
A few weeks ago, I wrote a Point-Counterpoint article with my good friend, colleague and sparring partner, Paul Hartley, which focused on fast lanes, free lanes and net neutrality. Interestingly, this...
View ArticleWhat Modern Romance Can Teach Us About Generational Research
I was recently inspired by Aziz Ansari’s book Modern Romance—a well-researched, insightful look into the rapid changes in modern social life: meeting, dating, coupling, cheating, uncoupling. His book...
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